E3 Private Experience Program

Program Highlights

Program Overview

Commissioned to develop the private hospitality and meeting environments within Microsoft's Xbox presence at E3 in Los Angeles. The program was designed to support executive engagement, media relations, strategic partnerships and product storytelling by creating immersive brand experiences that extended the Xbox identity beyond the public exhibit floor.

Led concept development and experiential design, translating the Xbox brand into premium environments that balanced hospitality, functionality and brand expression while supporting key business relationships and launch initiatives during one of the gaming industry's most influential events.

Business Impact

  • Strengthened brand expression through immersive experiential environments

  • Enhanced executive, media, and partner engagement

  • Supported product storytelling beyond the public exhibit experience

  • Reinforced premium brand positioning

  • Elevated the attendee experience through branded environments

  • Created memorable touchpoints for key stakeholders

  • Supported launch-related communications and demonstrations

  • Extended brand engagement beyond traditional marketing channels

  • Increased visibility among industry influencers and media partners

  • Connected physical environments to broader brand narratives

Business Impact

  • Brand Activation

  • Experiential Marketing

  • Consumer Engagement

  • Experience Concept Development

  • Retail & Event Storytelling

  • Environmental Branding

  • Visual Communication

  • Cross-Functional Leadership

  • Strategic Concept Visualization

  • Stakeholder Experience Design

  • Program Development

  • Agency & Vendor Management

  • Go-to-Market Support

  • Brand Standards & Governance

Marketing Leadership

  • Experiential Marketing

  • Brand Activation

  • Brand Experience Strategy

  • Consumer & Stakeholder Engagement

  • Retail & Event Storytelling

  • Experience Concept Development

  • Environmental Branding

  • Cross-Functional Leadership

  • Strategic Communication

  • Executive Experience Design

  • Event Marketing Support

  • Brand Standards & Governance

  • Agency & Vendor Collaboration

  • Program Development & Execution

Business Impact

Tools & Platforms

Business & Marketing Platforms

  • Microsoft PowerPoint

  • Microsoft Excel

  • Microsoft Word

  • Adobe Workfront (AtTask)

Creative & Visualization

  • Adobe Illustrator

  • Adobe Photoshop

  • SolidWorks

  • FormZ

Experience & Environmental Design

  • ArtiosCAD

  • SketchUp (eSketch)

  • Fixture & Display Specifications

  • TOPS & CAPE

Activation Elements

  • Experiential Brand Environment

  • Executive Hospitality Spaces

  • Private Meeting Suites

  • Media Engagement Areas

  • Product Demonstration Environments

  • Environmental Graphics

  • Brand Messaging Integration

  • Partner Engagement Experiences

  • VIP Experiences

  • Stakeholder Touchpoints

  • Spatial Storytelling

  • Event Marketing Support

Skill Sets

Hand Sketching
Tradeshow Booth Design
Brand Experience Design
Industrial Design

HQ Showroom

Concept Sketching

Commissioned to design the private meeting areas within the Microsoft Xbox booth at E3 in Los Angeles. These concept sketches helped guide the development of the final built environment.

Materials & Production

MDF
Wire
Plastics
Graphics
Powder Coating
Tubular & Sheet Steel

3D Printing
Laser Cutting & Engraving
CNC Machining
Flame Polishing
Powder Coating

Licensed Products & Environments

Quick Concept Sketching

Spearheaded the conceptualization & development of licensed The Emoji Movie environments and products.

Skill Sets

Creative Direction
Art Direction
Industrial Design
Experiential Environment Design
Research
Prototypes
Product Development
CMF Design
3D Modeling & Rendering
CAD Drawings & Prod. Docs
Retail, Permanent Display Design
Manufacturing
Creative & Design Direction
Branding & Identity
Graphic Design

Licensed Products &
Environments

Charging Station
World Speaker
Plush
Bedding
Bobbleheads
Furniture
Shelving
Wall Graphics
and more…

Counter Display

Concept Sketching

Commissioned to design the private meeting areas within the Microsoft Xbox booth at E3 in Los Angeles. These concept sketches helped guide the development of the final built environment.

Materials & Production

Cast Acrylic
Urethane
Painting
Graphics

Vinyl
Casting
Silkscreening
Flame Polishing

Skill Sets

Hand Sketching
Display Design
POP Design
Retail Merchandising Design

Charging Station

World Speaker

Plush

Nike Golf

Retail Display - Permanent Floor
Freehand & Digital Concept Sketching

Display Materials:
- Vacuum Formed ABS
- Perforated Sheet Metal
- Heat Formed Styrene
- Tubular Steel
- Screen Graphics
- Powder Coating

Fleetwood

Automotive - Dash
Freehand Concept Sketching

Sketch Materials & Tools:
- Verithin Pencils
- Prismacolor Pencils
- Vincent Vellum
- French & Ship Curves

Fleetwood

Automotive - Dash
Freehand Concept Sketching

Sketch Materials & Tools:
- Verithin Pencils
- Prismacolor Pencils
- Vincent Vellum
- French & Ship Curves

Fleetwood

Automotive - Door Panel
Freehand Concept Sketching

Sketch Materials & Tools:
- Verithin Pencils
- Prismacolor Pencils
- Copic Markers
- Vincent Vellum
- French & Ship Curves

Fleetwood

Automotive - Driving Compartment Chairs
Freehand Concept Sketching

Sketch Materials & Tools:
- Verithin Pencils
- Prismacolor Pencils
- Vincent Vellum

Fleetwood

Automotive - Fiberglass Rearcap
Freehand Concept Sketching

Sketch Materials & Tools:
- Verithin Pencils
- Prismacolor Pencils
- Copic Markers
- Vincent Vellum
- French & Ship Curves

Fleetwood

Automotive - Fiberglass Rearcap
Scaled Clay Model
Production Fiberglass Male Buck

Model Materials:
- Chavant Clay
- Acrylic and Styrene Details

Production Male Buck:
- HDF
- Bondo
- Epoxy glue and Mold Surface

Skull Candy

Retail Displays - Permanent Floor
Freehand & Digital Concept Sketching

Display Materials:
- Sheet Metal
- Tubular Steel
- LED Lighting
- Vinyl & Silkscreen Graphics
- Powder Coating

Cobra Golf

Retail Displays - Permanent Floor
Freehand & Digital Concept Sketching

Display Materials:
- Tubular Steel
- Sheet Metal
- Fasteners
- Replaceable & Silkscreen Graphics
- Powder Coating

Dakine

Retail Displays - Permanent Floor
Freehand Concept Sketching

Display Materials:
- Tubular Steel
- Sheet Metal
- Fasteners
- Replaceable Graphics

Beringer Vineyards

Retail Displays - Permanent Floor
Freehand & Digital Concept Sketching

Display Materials:
- Old Wine Barrels
- Sheet Metal
- Replaceable Graphics
- Fasteners
- Powder Coating

Burke Gibson

Retail Display - Interactive Demo
Freehand Concept Sketching

Display Materials:
- Laminated MDF
- Sheet Metal
- Updatable Graphics
- LED Lighting
- Electronics & Displays

Burke Gibson

Retail Display - Interactive Demo
Freehand Concept Sketching

Display Materials:
- Laminated MDF
- Sheet Metal
- Updatable Graphics
- LED Lighting
- Electronics & Displays

Proactiv

Packaging - Christmas Tree Ornament
Freehand Concept Sketching

Packaging Materials:
- rPET
- Ribbon
- Pressure Sensitive Tape
- Direct Print on Paperboard

Bald Eagle

Illustration
Freehand Concept Sketching
Ballpoint Pen

Corus Brands

Retail Displays - Permanent Floor
Freehand Concept Sketching

Display Materials:
- Tubular Steel
- Wire
- Sheet Metal
- Replaceable Graphics
- Powder Coating

Vans

Sketching - Old Skool Shoes
Freehand Concept Sketching

Jim Beam

Retail Displays - Permanent Floor
Freehand Concept Sketching
3D Model & Rendering

Display Materials:
- Laminated MDF
- Wire
- Full Bleed Graphics

Vortex

Equipment - Overall & Detail Views
Graphite Pencil

Materials:
- Sheet Metal
- Hinges

Juno Baby

Retail Display - Floor
Graphite Pencil

Materials:
- Fiberglass
- Laminated MDF
- Vacuum Formed Plastic
- Full Bleed Header on Expanded PVC Board

Dewalt

Manual Screwdriver
Freehand Concept Sketching
CATIA Model & KeyShot Render

Materials:
- Stainless Steel
- Laser-Etched Tip
- Magnetized Coating on Tip
- Co-molded Grip
- Built-in Striking Cap