Retail Marketing
& Brand Experience
Floor Display
Interactive Kiosk
Packaging & Fixtures
Program Overview
Dermalogica
Developed an integrated retail marketing and brand experience program for Dermalogica that translated the brand's professional skincare positioning into engaging consumer-facing retail experiences across packaging, visual merchandising, experiential education and retail environments.
Led creative direction, concept development and cross-functional collaboration to create a portfolio of beauty packaging, retail fixtures, educational demonstration environments, merchandising systems and retail store concepts. The program unified product education, visual merchandising and experiential design into scalable retail activation systems that strengthened brand expression, enhanced consumer engagement and supported retail execution across multiple customer touchpoints.
Beauty Packaging System
Packaging Design
Brand Identity
Product Launches
Skin Bar Experience
Experiential Retail
Consumer Education
Brand Experience
Retail Store Concept
Retail Experience
Environment Design
Retail Brand Experience Program - Permanent Floor Display
Permanent Floor Display
Interactive Kiosk
Activation Elements
Permanent Retail Displays
Interactive Product Kiosks
Branded Hook Fixtures
Retail Fixture Systems
Product Education Graphics
Retail Signage
Point-of-Purchase Displays
Packaging Integration
Shopper Engagement Touchpoints
Retail Marketing Assets
Assembly & Production Documentation
Merchandising Standards
Marketing Leadership
Retail Marketing Strategy
Brand Activation
Shopper Marketing
Consumer Engagement
Visual Merchandising Strategy
Retail Storytelling
Go-to-Market Planning
Product Launch Campaigns
Retail Experience Strategy
Brand Standards & Governance
Cross-Functional Leadership
Retail Execution Planning
Tools & Platforms
Business & Marketing Platforms
PowerPoint
Excel
Word
Adobe Workfront (AtTask)
Project Portfolio Management
Digital Asset Management (DAM)
Creative, Design & Visualization
Adobe Creative Cloud
Illustrator
Photoshop
InDesign
Figma
After Effects
Premiere Pro
KeyShot
SolidWorks
SketchUp (eSketch)
FormZ
ArtiosCAD
TOPS & CAPE
Planograms
Retail Environment Planning
Specifications & BOMs
Creative & Design Leadership
Creative Direction
Creative Strategy
Concept Development
Retail Experience Design
Industrial Design
Structural Display Design
Interactive Experience Design
Packaging Integration
Environmental Graphics
Product Education Design
Prototype Development
Creative Production Leadership
Core Competencies
Retail Marketing Strategy
Brand Experience
Retail Brand Activation
Shopper Marketing
Retail Experience Design
Visual Merchandising
Retail Storytelling
Packaging & Display Design
Structural Design
Consumer Insights
Creative Direction
Cross-Functional Leadership
Retail Production Management
Vendor Collaboration
Go-to-Market Execution
Brand Standards & Governance
Shave Collection
Packaging Design
Counter Display
Retail Marketing
Retail Merchandising System
Visual Merchandising
Retail Marketing
Shoppability and Ergonomics Studies
Business Impact
Strengthened UAG brand visibility across retail channels
Increased shopper engagement and product discovery
Reinforced premium performance brand positioning
Elevated consumer-facing retail experiences
Created scalable retail marketing systems
Improved merchandising consistency across retailers
Supported product launches and retail campaigns
Connected packaging, fixtures and merchandising into one retail ecosystem
Enhanced retailer execution and in-store navigation
Delivered consistent cross-channel brand expression
Improved production readiness through standardized documentation
Supported commercial growth and retail performance
Program Highlights
Custom Packaging & Branded Hook Fixtures
Retail Marketing
& Brand Experience
Floor Display
Interactive Kiosk
Packaging & Fixtures
Program Overview
Dermalogica
Developed an integrated retail marketing and brand experience program for Dermalogica that translated the brand's professional skincare positioning into engaging consumer-facing retail experiences across packaging, visual merchandising, experiential education and retail environments.
Led creative direction, concept development and cross-functional collaboration to create a portfolio of beauty packaging, retail fixtures, educational demonstration environments, merchandising systems and retail store concepts. The program unified product education, visual merchandising and experiential design into scalable retail activation systems that strengthened brand expression, enhanced consumer engagement and supported retail execution across multiple customer touchpoints.
Beauty Packaging System
Packaging Design
Brand Identity
Product Launches
Skin Bar Experience
Experiential Retail
Consumer Education
Brand Experience
Retail Store Concept
Retail Experience
Environment Design
Retail Brand Experience Program - Permanent Floor Display
Permanent Floor Display
Interactive Kiosk
Activation Elements
Permanent Retail Displays
Interactive Product Kiosks
Branded Hook Fixtures
Retail Fixture Systems
Product Education Graphics
Retail Signage
Point-of-Purchase Displays
Packaging Integration
Shopper Engagement Touchpoints
Retail Marketing Assets
Assembly & Production Documentation
Merchandising Standards
Marketing Leadership
Retail Marketing Strategy
Brand Activation
Shopper Marketing
Consumer Engagement
Visual Merchandising Strategy
Retail Storytelling
Go-to-Market Planning
Product Launch Campaigns
Retail Experience Strategy
Brand Standards & Governance
Cross-Functional Leadership
Retail Execution Planning
Tools & Platforms
Business & Marketing Platforms
PowerPoint
Excel
Word
Adobe Workfront (AtTask)
Project Portfolio Management
Digital Asset Management (DAM)
Creative, Design & Visualization
Adobe Creative Cloud
Illustrator
Photoshop
InDesign
Figma
After Effects
Premiere Pro
KeyShot
SolidWorks
SketchUp (eSketch)
FormZ
ArtiosCAD
TOPS & CAPE
Planograms
Retail Environment Planning
Specifications & BOMs
Creative & Design Leadership
Creative Direction
Creative Strategy
Concept Development
Retail Experience Design
Industrial Design
Structural Display Design
Interactive Experience Design
Packaging Integration
Environmental Graphics
Product Education Design
Prototype Development
Creative Production Leadership
Core Competencies
Retail Marketing Strategy
Brand Experience
Retail Brand Activation
Shopper Marketing
Retail Experience Design
Visual Merchandising
Retail Storytelling
Packaging & Display Design
Structural Design
Consumer Insights
Creative Direction
Cross-Functional Leadership
Retail Production Management
Vendor Collaboration
Go-to-Market Execution
Brand Standards & Governance
Shave Collection
Packaging Design
Counter Display
Retail Marketing
Retail Merchandising System
Visual Merchandising
Retail Marketing
Shoppability and Ergonomics Studies
Business Impact
Strengthened UAG brand visibility across retail channels
Increased shopper engagement and product discovery
Reinforced premium performance brand positioning
Elevated consumer-facing retail experiences
Created scalable retail marketing systems
Improved merchandising consistency across retailers
Supported product launches and retail campaigns
Connected packaging, fixtures and merchandising into one retail ecosystem
Enhanced retailer execution and in-store navigation
Delivered consistent cross-channel brand expression
Improved production readiness through standardized documentation
Supported commercial growth and retail performance
Program Highlights
Custom Packaging & Branded Hook Fixtures