Retail Marketing
& Brand Experience

Floor Display

Interactive Kiosk

Packaging & Fixtures

Marketing Assets

Design & Assembly Drawings

Overview

Dermalogica

Developed a comprehensive retail marketing and brand experience program for Urban Armor Gear (UAG) designed to strengthen product visibility, elevate shopper engagement and translate the brand's rugged, performance-driven positioning into compelling consumer-facing retail experiences.

Led creative direction, concept development, visual merchandising strategy and cross-functional collaboration to create a portfolio of permanent displays, interactive kiosk concepts, branded hook fixtures, packaging, product education graphics, marketing assets and production documentation. The program unified retail storytelling, product education and merchandising into a scalable retail activation system that delivered consistent brand experiences across multiple retail environments while supporting product launches, consumer engagement and commercial objectives.

Retail Brand Experience Program - Permanent Floor Display

Permanent Floor Display

Interactive Kiosk

Activation Elements

  • Permanent Retail Displays

  • Interactive Product Kiosks

  • Branded Hook Fixtures

  • Retail Fixture Systems

  • Product Education Graphics

  • Retail Signage

  • Point-of-Purchase Displays

  • Packaging Integration

  • Shopper Engagement Touchpoints

  • Retail Marketing Assets

  • Assembly & Production Documentation

  • Merchandising Standards

Marketing Leadership

  • Retail Marketing Strategy

  • Brand Activation

  • Shopper Marketing

  • Consumer Engagement

  • Visual Merchandising Strategy

  • Retail Storytelling

  • Go-to-Market Planning

  • Product Launch Campaigns

  • Retail Experience Strategy

  • Brand Standards & Governance

  • Cross-Functional Leadership

  • Retail Execution Planning

Tools & Platforms

Business & Marketing Platforms

  • PowerPoint

  • Excel

  • Word

  • Adobe Workfront (AtTask)

  • Project Portfolio Management

  • Digital Asset Management (DAM)

Creative, Design & Visualization

  • Adobe Creative Cloud

  • Illustrator

  • Photoshop

  • InDesign

  • Figma

  • After Effects

  • Premiere Pro

  • KeyShot

  • SolidWorks

  • SketchUp (eSketch)

  • FormZ

  • ArtiosCAD

  • TOPS & CAPE

  • Planograms

  • Retail Environment Planning

  • Specifications & BOMs

Creative & Design Leadership

  • Creative Direction

  • Creative Strategy

  • Concept Development

  • Retail Experience Design

  • Industrial Design

  • Structural Display Design

  • Interactive Experience Design

  • Packaging Integration

  • Environmental Graphics

  • Product Education Design

  • Prototype Development

  • Creative Production Leadership

Core Competencies

  • Retail Marketing Strategy

  • Brand Experience

  • Retail Brand Activation

  • Shopper Marketing

  • Retail Experience Design

  • Visual Merchandising

  • Retail Storytelling

  • Packaging & Display Design

  • Structural Design

  • Consumer Insights

  • Creative Direction

  • Cross-Functional Leadership

  • Retail Production Management

  • Vendor Collaboration

  • Go-to-Market Execution

  • Brand Standards & Governance

Shoppability and Ergonomics Studies

Business Impact

  • Strengthened UAG brand visibility across retail channels

  • Increased shopper engagement and product discovery

  • Reinforced premium performance brand positioning

  • Elevated consumer-facing retail experiences

  • Created scalable retail marketing systems

  • Improved merchandising consistency across retailers

  • Supported product launches and retail campaigns

  • Connected packaging, fixtures and merchandising into one retail ecosystem

  • Enhanced retailer execution and in-store navigation

  • Delivered consistent cross-channel brand expression

  • Improved production readiness through standardized documentation

  • Supported commercial growth and retail performance

Program Highlights

Custom Packaging & Branded Hook Fixtures

Printed Marketing Assets

Design & Assembly Drawings