Retail Brand Experience Program

Floor Display

Interactive Kiosk

Packaging & Fixtures

Marketing Assets

Design & Assembly Drawings

Program Overview

Developed a branded retail display program, for Urban Armor Gear, designed to strengthen product visibility, enhance shopper engagement and support a consistent brand experience at retail. The program translated Urban Armor Gear’s performance-driven brand positioning into a consumer-facing retail environment that improved product discovery and reinforced key brand messaging at the point of purchase.

Led concept development, visual merchandising strategy, structural design and retail execution planning to create scalable display solutions that balanced brand storytelling, shopper engagement and operational requirements.

Retail Brand Experience Program - Permanent Floor Display

Permanent Floor Display

Interactive Kiosk

Activation Elements

  • Brand Activation Campaign

  • Consumer Engagement Experience

  • Product Discovery Journey

  • Retail Storytelling System

  • Performance Product Showcase

  • In-Store Brand Experience

  • Visual Merchandising Program

  • Retail Signage & Brand Messaging

  • Product Education Graphics

  • Retail Marketing Toolkit

  • Permanent Floor Display

  • Endcap Display

  • Fixture Integration

  • Packaging & Display System

  • Shopper Engagement Touchpoints

  • Multi-Channel Retail Execution

Marketing Leadership

  • Retail Marketing Strategy

  • Brand Activation Planning

  • Consumer Engagement Strategy

  • Shopper Marketing

  • Visual Merchandising Strategy

  • Retail Storytelling

  • Brand Expression

  • Retail Experience Design

  • Product Launch Support

  • Go-to-Market (GTM) Planning & Execution

  • Retail Program Development

  • Cross-Functional Leadership

  • Vendor Collaboration

  • Retail Execution & Deployment

  • Brand Standards & Governance

Tools & Platforms

Business & Marketing Platforms

  • Microsoft PowerPoint

  • Microsoft Excel

  • Microsoft Word & Teams

  • Adobe Workfront

Creative & Visualization

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe InDesign

  • SolidWorks

  • KeyShot

  • FormZ

  • Gravity Sketch

Product, Retail & Enviro. Design

  • ArtiosCAD

  • SketchUp

  • Planograms

  • Fixture & Display Specifications

  • TOPS & CAPE

Core Competencies

  • Retail Marketing Strategy

  • Brand Activation

  • Consumer Engagement

  • Visual Merchandising

  • Shopper Marketing

  • Retail Experience Design

  • Retail Storytelling

  • Packaging & Display Design

  • Structural Design

  • Retail Production Management

  • Vendor Collaboration

  • Consumer Insights Application

  • Cross-Functional Leadership

  • Go-to-Market (GTM) Planning & Execution

Shoppability and Ergonomics Studies

Business Impact

  • Increased product visibility at retail

  • Strengthened brand expression through physical retail experiences

  • Enhanced shopper engagement and product discovery

  • Supported retail marketing and merchandising objectives

  • Improved consistency across consumer touchpoints

  • Balanced creative storytelling with retail execution requirements

  • Created scalable retail solutions for deployment across multiple retail environments

Custom Packaging & Branded Hook Fixtures

Printed Marketing Assets

Design & Assembly Drawings