Licensed Brand Experience

Program Highlights

Creative & Design Leadership

  • Creative Direction

  • Creative Strategy

  • Concept Development

  • Licensed Product Development

  • Retail Experience Design

  • Branded Environment Design

  • Visual Storytelling

  • Character Integration

  • Packaging Design

  • Retail Display Design

  • Creative Production Leadership

  • Cross-Functional Collaboration

Core Competencies

  • Retail Marketing Strategy

  • Licensed Brand Marketing

  • Brand Experience

  • Retail Brand Activation

  • Experiential Marketing

  • Shopper Marketing

  • Retail Storytelling

  • Packaging & Display Design

  • Consumer Experience Design

  • Creative Direction

  • Cross-Functional Leadership

  • Retail Program Development

  • Vendor Collaboration

  • Go-to-Market Execution

  • Brand Standards & Governance

  • Product Launch Campaigns

Tools & Platforms

Business & Marketing Platforms

  • PowerPoint

  • Excel

  • Word

  • Adobe Workfront (AtTask)

  • Project Portfolio Management

  • Digital Asset Management (DAM)

Creative, Design & Visualization

  • Adobe Creative Cloud

  • Illustrator

  • Photoshop

  • InDesign

  • Figma

  • After Effects

  • Premiere Pro

  • KeyShot

  • SolidWorks

  • SketchUp (eSketch)

  • FormZ

  • ArtiosCAD

  • TOPS & CAPE

  • Planograms

  • Retail Environment Planning

  • Specifications & BOMs

Licensed Environment with Branded Products

Highlighted Branded Products

Business Impact

  • Extended entertainment IP into consumer retail experiences

  • Strengthened Sony Pictures Animation brand visibility

  • Increased shopper engagement

  • Supported licensed consumer product programs

  • Enhanced retail partner experiences

  • Elevated product discovery and brand awareness

  • Created scalable retail activation programs

  • Reinforced consistent cross-channel brand expression

  • Connected entertainment, merchandising and commerce

  • Supported theatrical marketing initiatives

  • Expanded consumer touchpoints beyond the screen

  • Strengthened commercial licensing opportunities

Activation Elements

  • Licensed Consumer Products

  • Retail Display Systems

  • Branded Retail Environments

  • Experiential Retail Activations

  • Promotional Merchandise

  • Packaging Systems

  • Retail Signage

  • Shopper Engagement Touchpoints

  • Product Education Graphics

  • Retail Marketing Assets

  • Seasonal Campaign Support

  • Consumer Experience Touchpoints

Charging Station

Concept Development - Charging Station

World Speaker

Concept Development - World Speaker

Plushie

Concept Development - Plushie

Marketing Leadership

  • Retail Marketing Strategy

  • Licensed Brand Marketing

  • Brand Activation

  • Experiential Marketing

  • Shopper Marketing

  • Consumer Engagement

  • Retail Storytelling

  • Product Launch Support

  • Retail Partnership Marketing

  • Go-to-Market Planning

  • Cross-Functional Leadership

  • Brand Standards & Governance

Program Overview

Sony Pictures Animation

Developed a comprehensive licensed brand experience program supporting Sony Pictures Animation's The Emoji Movie, designed to extend the film's storytelling beyond the screen and into engaging consumer-facing retail experiences. The program translated entertainment IP into scalable retail activations that strengthened brand awareness, elevated shopper engagement and supported licensed consumer product initiatives across multiple retail channels.

Led creative direction, concept development and cross-functional collaboration to develop a portfolio of licensed consumer products, retail displays, branded environments and experiential touchpoints. The program unified brand storytelling, merchandising and retail execution into a cohesive activation ecosystem that delivered consistent consumer experiences across multiple product categories while supporting theatrical marketing, retail partnerships and commercial objectives.