Licensed Environments & Products

Program Highlights

Activation Elements

  • Interactive Charging Station

  • Wireless World Speaker

  • Plush Collection

  • Bedding Program

  • Character Bobbleheads

  • Youth Furniture Collection

  • Retail Shelving Systems

  • Wall Graphics & Environmental Branding

  • In-Store Signage

  • Licensed Consumer Products

  • Experiential Retail Displays

  • Promotional Merchandise

Core Competencies

  • Retail Marketing Strategy

  • Brand Activation

  • Consumer Engagement

  • Retail Experience Design

  • Visual Merchandising

  • Retail Storytelling

  • Licensed Brand Development

  • Product Innovation

  • Shopper Marketing

  • Go-to-Market (GTM) Planning & Execution

  • Vendor Collaboration

  • Cross-Functional Leadership

  • Retail Program Management

Tools & Platforms

Business & Marketing Platforms

  • Microsoft PowerPoint

  • Microsoft Excel

  • Microsoft Word

  • Adobe Workfront

Creative & Visualization

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe InDesign

  • KeyShot

  • FormZ

Product, Retail & Enviro. Design

  • SketchUp

  • SolidWorks

  • ArtiosCAD

  • Gravity Sketch

  • Fixture & Display Specifications

  • Retail Environment Planning

Licensed Environment with Branded Products

Highlighted Branded Products

Business Impact

  • Extended entertainment IP into consumer-facing retail experiences

  • Increased consumer engagement through immersive brand touchpoints

  • Strengthened brand awareness beyond traditional media channels

  • Connected storytelling to physical consumer experiences

  • Created new opportunities for licensed product engagement

  • Expanded brand visibility across multiple retail categories

  • Reinforced character recognition through experiential retail

  • Supported licensed product launches with cohesive brand expression

  • Increased shopper interaction through interactive retail elements

  • Created a unified consumer journey across products and environments

  • Enabled scalable deployment across multiple retail touchpoints

  • Strengthened retailer participation through branded experiences

Charging Station

Concept Development - Charging Station

World Speaker

Concept Development - World Speaker

Plushie

Concept Development - Plushie

Marketing Leadership

  • Brand Activation

  • Consumer Engagement

  • Retail Storytelling

  • Brand Expression

  • Visual Merchandising Strategy

  • Shopper Marketing

  • Retail Experience Design

  • Product Launch Support

  • Go-to-Market (GTM) Planning

  • Retail Program Development

  • Cross-Functional Leadership

  • Retail Execution & Deployment

  • Licensing & Brand Partnerships

  • Consumer Journey Development

  • Brand Standards & Governance

Program Overview

Spearheaded the conceptualization and development of a licensed retail experience program supporting Sony Pictures Animation’s The Emoji Movie. Created a portfolio of branded consumer products, retail environments and experiential touchpoints designed to extend the film's storytelling beyond the screen and into consumer-facing retail experiences.

Led cross-functional collaboration from concept through execution, translating entertainment IP into engaging retail activations that strengthened brand awareness, enhanced consumer engagement and supported retail sell-through across multiple product categories.