Counter Display

Program Highlights

Back View

Modular

Storage Trays

Program Overview

Developed a permanent retail display program for M·A·C Cosmetics designed to elevate brand presence, enhance product discovery and create a premium beauty shopping experience within the retail environment. The program translated M·A·C's iconic brand identity into a scalable merchandising solution that balanced product presentation, shopper engagement and operational efficiency.

The display system was created to strengthen visual impact at the point of purchase while supporting product accessibility, brand storytelling and long-term retail execution across multiple retail locations.

Business Impact

  • Elevated brand visibility within competitive beauty retail environments

  • Strengthened premium brand perception at the point of purchase

  • Enhanced shopper engagement through improved product presentation

  • Increased product discoverability and assortment navigation

  • Supported consumer trial and product exploration

  • Reinforced brand consistency across retail locations

  • Created a scalable platform for long-term retail deployment

  • Improved merchandising efficiency and product organization

  • Strengthened visual differentiation within the cosmetics category

  • Connected brand expression with consumer experience

Core Competencies

  • Retail Marketing Strategy

  • Brand Activation

  • Consumer Engagement

  • Visual Merchandising

  • Shopper Marketing

  • Retail Experience Design

  • Retail Storytelling

  • Fixture & Display Design

  • Structural Design

  • Retail Production Management

  • Consumer Insights Application

  • Cross-Functional Leadership

  • Go-to-Market (GTM) Planning & Execution

  • Brand Standards & Governance

Marketing Leadership

  • Retail Marketing Strategy

  • Brand Expression

  • Consumer Engagement Strategy

  • Shopper Marketing

  • Visual Merchandising Strategy

  • Beauty Retail Experience Design

  • Retail Storytelling

  • Retail Program Development

  • Retail Environment Design

  • Product Presentation Strategy

  • Cross-Functional Collaboration

  • Retail Execution & Deployment

  • Brand Standards & Governance

  • Vendor Collaboration

Tools & Platforms

Business & Marketing Platforms

  • Microsoft PowerPoint

  • Microsoft Excel

  • Microsoft Word

  • Adobe Workfront (AtTask)

Creative & Visualization

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe InDesign

  • SolidWorks

  • KeyShot

  • FormZ

Product, Retail & Enviro. Design

  • ArtiosCAD

  • SketchUp

  • Planograms

  • Fixture & Display Specifications

  • TOPS & CAPE

Activation Elements

  • Permanent Counter Display

  • Premium Brand Environment

  • Product Discovery Experience

  • Shopper Engagement Touchpoints

  • Visual Merchandising Program

  • Product Assortment Presentation

  • Retail Signage & Brand Messaging

  • Category Navigation System

  • Product Education Elements

  • Brand Storytelling System

  • Retail Fixture Integration

  • Consumer Trial Environment

  • Merchandising Standards

  • Multi-Location Retail Deployment

Demo Counter Display, Permanent & Reloadable - Front

Demo Counter Display, Permanent & Reloadable

Modular, Magnetic Storage Trays - Back

Loose & Stacked Magnetic Storage Trays - Back