Retail Activation

Program Highlights

Program Overview

Mountain Dew Kickstart

Developed a comprehensive retail activation and brand experience program supporting the launch of MTN DEW Kickstart, designed to increase product visibility, generate consumer excitement and translate the brand's bold, energetic personality into a memorable in-store experience.

Led creative direction, concept development and cross-functional collaboration to create a can-shaped permanent retail display that transformed the product's iconic packaging into a destination-worthy merchandising experience. The program combined retail marketing, visual storytelling and experiential design to strengthen shopper engagement, improve product discovery and deliver a scalable retail activation supporting product launch objectives across consumer retail environments.

Business Impact

  • Supported a major product launch

  • Increased product visibility at retail

  • Elevated shopper engagement

  • Strengthened MTN DEW brand awareness

  • Reinforced brand personality through retail experiences

  • Created a memorable retail destination

  • Improved product discovery

  • Encouraged consumer interaction

  • Delivered scalable retail activation assets

  • Enhanced merchandising effectiveness

  • Supported retail launch objectives

  • Strengthened in-store brand expression

Activation Elements

  • Permanent Retail Display

  • Iconic Can-Shaped Display

  • Product Launch Activation

  • Point-of-Purchase Display

  • Retail Merchandising System

  • Shopper Engagement Touchpoints

  • Product Education Graphics

  • Retail Signage

  • Branded Retail Environment

  • Consumer Activation Campaign

  • Promotional Merchandising

  • Retail Experience Design

Core Competencies

  • Retail Marketing Strategy

  • Product Launch Strategy

  • Retail Brand Activation

  • Shopper Marketing

  • Consumer Engagement

  • Retail Experience Design

  • Creative Direction

  • Visual Merchandising

  • Retail Storytelling

  • Packaging & Display Design

  • Structural Design

  • Cross-Functional Leadership

  • Retail Production Management

  • Vendor Collaboration

  • Go-to-Market Execution

  • Brand Standards & Governance

Marketing Leadership

  • Retail Marketing Strategy

  • Product Launch Marketing

  • Brand Activation

  • Shopper Marketing

  • Consumer Engagement

  • Retail Storytelling

  • Go-to-Market Planning

  • Visual Merchandising Strategy

  • Promotional Campaign Support

  • Cross-Functional Leadership

  • Retail Execution Planning

  • Brand Standards & Governance

Creative & Design Leadership

  • Creative Direction

  • Creative Strategy

  • Concept Development

  • Industrial Design

  • Retail Experience Design

  • Structural Display Design

  • Visual Storytelling

  • Brand Communication

  • Prototype Development

  • Creative Production Leadership

  • Design Systems

  • Consumer Experience Design

Tools & Platforms

Business & Marketing Platforms

  • PowerPoint

  • Excel

  • Word

  • Adobe Workfront (AtTask)

  • Project Portfolio Management

  • Digital Asset Management (DAM)

Creative, Design & Visualization

  • Adobe Creative Cloud

  • Illustrator

  • Photoshop

  • InDesign

  • Figma

  • After Effects

  • Premiere Pro

  • KeyShot

  • SolidWorks

  • SketchUp (eSketch)

  • FormZ

  • ArtiosCAD

  • TOPS & CAPE

  • Planograms

  • Retail Environment Planning

  • Specifications & BOMs

Brand Activation - Energy Drink Cooler Display

Animation, Turntable

Detail of Cooler - Rear, lower mechanicals