Retail Marketing
& Brand Experience

Program Overview

Columbia Sportswear

Developed a comprehensive retail marketing and brand experience program for Columbia Sportswear designed to strengthen product visibility, enhance shopper engagement and translate the brand's outdoor performance positioning into compelling consumer-facing retail experiences.

Led creative direction, concept development, visual merchandising strategy and cross-functional collaboration to create a branded glorifier display program that elevated product presentation and communicated key performance features at the point of purchase. The program integrated product storytelling, retail merchandising and experiential design into a scalable retail activation that reinforced Columbia's premium outdoor brand while supporting product launches, retail execution and commercial objectives across multiple consumer touchpoints.

Glorifier Display - Retail Marketing Program

Activation Elements

  • Branded Glorifier Display

  • Product Feature Communication

  • Retail Merchandising System

  • Point-of-Purchase Display

  • Shopper Engagement Touchpoints

  • Product Discovery Experience

  • Retail Signage

  • Brand Storytelling

  • Retail Environment Graphics

  • Product Launch Support

  • Consumer Experience Design

  • Visual Merchandising Standards

Marketing Leadership

  • Retail Marketing Strategy

  • Brand Activation

  • Shopper Marketing

  • Consumer Engagement

  • Retail Storytelling

  • Visual Merchandising Strategy

  • Seasonal Campaign Support

  • Product Launch Marketing

  • Go-to-Market Planning

  • Retail Experience Strategy

  • Brand Standards & Governance

  • Cross-Functional Leadership

Tools & Platforms

Business & Marketing Platforms

  • PowerPoint

  • Excel

  • Word

  • Adobe Workfront (AtTask)

  • Project Portfolio Management

  • Digital Asset Management (DAM)

Creative, Design & Visualization

  • Adobe Creative Cloud

  • Illustrator

  • Photoshop

  • InDesign

  • Figma

  • After Effects

  • Premiere Pro

  • KeyShot

  • SolidWorks

  • SketchUp (eSketch)

  • FormZ

  • ArtiosCAD

  • TOPS & CAPE

  • Planograms (POGs)

  • Spatial Planning

  • Environmental Graphics

  • Prototype Development

  • Retail Environment Planning

  • Specifications & BOMs

Creative & Design Leadership

  • Creative Direction

  • Creative Strategy

  • Concept Development

  • Retail Experience Design

  • Industrial Design

  • Structural Display Design

  • Visual Storytelling

  • Product Feature Communication

  • Environmental Graphics

  • Prototype Development

  • Creative Production Leadership

  • Design Systems & Standards

Core Competencies

  • Retail Marketing Strategy

  • Brand Experience

  • Retail Brand Activation

  • Shopper Marketing

  • Retail Experience Design

  • Visual Merchandising

  • Retail Storytelling

  • Packaging & Display Design

  • Structural Design

  • Consumer Insights

  • Creative Direction

  • Cross-Functional Leadership

  • Retail Production Management

  • Vendor Collaboration

  • Go-to-Market Execution

  • Brand Standards & Governance

Business Impact

  • Strengthened Columbia Sportswear brand presence

  • Increased product visibility at retail

  • Improved shopper engagement

  • Enhanced product discovery

  • Reinforced premium outdoor positioning

  • Elevated product feature communication

  • Supported seasonal product launches

  • Created scalable retail marketing assets

  • Strengthened retailer merchandising consistency

  • Enhanced consumer-facing retail experiences

  • Improved retail execution

  • Supported commercial performance

Program Highlights