Retail Experience

Program Highlights

Creative & Design Leadership

  • Creative Direction

  • Creative Strategy

  • Concept Development

  • Retail Experience Design

  • Visual Merchandising Design

  • Structural Display Design

  • Packaging Integration

  • Brand Storytelling

  • Graphic Communication

  • Sustainable Design Solutions

  • Prototype Development

  • Creative Production Leadership

Program Overview

Developed a comprehensive retail marketing and brand experience program for Burt's Bees designed to strengthen brand visibility, elevate shopper engagement and translate the brand's natural, ingredient-focused positioning into compelling consumer-facing retail experiences.

Led creative direction, retail merchandising strategy, concept development and cross-functional collaboration to create a portfolio of permanent displays, countertop displays, endcaps and branded merchandising systems. The program unified product education, sustainable brand storytelling and retail execution into a scalable retail activation platform that delivered consistent brand experiences across multiple retail environments while supporting product launches, shopper engagement and commercial objectives.

Core Competencies

  • Retail Marketing Strategy

  • Brand Experience

  • Retail Brand Activation

  • Shopper Marketing

  • Retail Experience Design

  • Visual Merchandising

  • Retail Storytelling

  • Packaging & Display Design

  • Structural Design

  • Consumer Insights

  • Creative Direction

  • Cross-Functional Leadership

  • Retail Production Management

  • Vendor Collaboration

  • Go-to-Market Execution

  • Brand Standards & Governance

Tools & Platforms

Business & Marketing Platforms

  • PowerPoint

  • Excel

  • Word

  • Adobe Workfront (AtTask)

  • Project Portfolio Management

  • Digital Asset Management (DAM)

Creative, Design & Visualization

  • Adobe Creative Cloud

  • Illustrator

  • Photoshop

  • InDesign

  • Figma

  • After Effects

  • Premiere Pro

  • KeyShot

  • SolidWorks

  • SketchUp (eSketch)

  • FormZ

  • ArtiosCAD

  • TOPS & CAPE

  • Planograms

  • Retail Environment Planning

  • Specifications & BOMs

Retail Marketing & Display Program - Floor, Counter, PDQ & Sidekick

Business Impact

  • Strengthened Burt's Bees brand visibility across retail channels

  • Increased product visibility and shopper engagement

  • Improved product discovery and consumer education

  • Reinforced premium natural brand positioning

  • Created scalable retail marketing programs

  • Supported seasonal campaigns and product launches

  • Elevated retail execution consistency

  • Connected packaging, merchandising and retail displays

  • Enhanced retailer and shopper experiences

  • Strengthened cross-channel brand expression

  • Supported commercial growth initiatives

  • Improved speed-to-market through scalable design systems

White Samples

Marketing Leadership

  • Retail Marketing Strategy

  • Brand Activation

  • Shopper Marketing

  • Consumer Engagement

  • Retail Storytelling

  • Visual Merchandising Strategy

  • Product Launch Campaigns

  • Go-to-Market Planning

  • Retail Experience Strategy

  • Brand Standards & Governance

  • Cross-Functional Leadership

  • Retail Execution Planning

Activation Elements

  • Permanent Retail Displays

  • Countertop Displays

  • Endcap Displays

  • Shelf Merchandising Systems

  • Retail Signage

  • Product Education Graphics

  • Point-of-Purchase Displays

  • Packaging Integration

  • Shopper Engagement Touchpoints

  • Retail Environment Graphics

  • Merchandising Standards

  • Consumer Experience Touchpoints

White Samples

Additional Assets

Graphic Treatments

Graphic Treatments

White Samples