Retail Marketing & Display

Program Highlights

Activation Elements

  • Brand Activation Campaign

  • Shopper Engagement Experience

  • Product Discovery Journey

  • Retail Storytelling System

  • In-Store Brand Experience

  • Seasonal Retail Campaign

  • Retail Signage & Messaging

  • Product Education Graphics

  • Visual Merchandising Program

  • Permanent Floor Display

  • Endcap Display

  • Sidekick Display

  • Countertop Display

  • Corrugated Merchandising Displays

  • Packaging System

  • Multi-Channel Retail Execution

Program Overview

Commissioned to develop a five-piece retail marketing & display program for Clorox's iconic Burt's Bees brand. Created a scalable visual merchandising system that translated brand strategy into engaging consumer-facing retail experiences across multiple retail environments. Led concept development, structural design, visual storytelling and production execution to strengthen brand presence, improve shopper engagement & support consistent retail execution.

Core Competencies

  • Retail Marketing Strategy

  • Brand Activation

  • Visual Merchandising

  • Shopper Marketing

  • Retail Experience Design

  • Retail Storytelling

  • Packaging & Display Design

  • Structural Design

  • Retail Production Management

  • Vendor Collaboration

  • Consumer Insights Application

  • Cross-Functional Leadership

  • GTM Planning & Execution

Tools & Platforms

Business & Marketing Platforms

  • Microsoft PowerPoint

  • Microsoft Excel

  • Microsoft Word

  • Adobe Workfront

Creative & Visualization

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe InDesign

  • KeyShot

  • FormZ

Display & Packaging Design

  • SketchUp

  • SolidWorks

  • ArtiosCAD

  • Gravity Sketch

  • Fixture & Display Specifications

  • Retail Environment Planning

Retail Marketing & Display Program - Floor, Counter, PDQ & Sidekick

Business Impact

  • Translated brand strategy into consumer-facing retail experiences

  • Increased consumer engagement at the point of purchase

  • Strengthened brand expression across retail environments

  • Enhanced product visibility and shopper discovery

  • Reinforced brand consistency across retail channels

  • Supported retail marketing and merchandising objectives

  • Improved retail execution through scalable display solutions

  • Enabled efficient deployment across multiple retail formats

  • Connected brand storytelling to the shopper journey

  • Balanced consumer experience, operational requirements and commercial objectives

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Marketing Leadership

  • Retail Marketing Strategy

  • Brand Activation Planning

  • Consumer Engagement Strategy

  • Shopper Marketing

  • Visual Merchandising Strategy

  • Retail Program Development

  • Go-to-Market (GTM) Planning

  • Cross-Functional Leadership

  • Agency & Vendor Management

  • Retail Execution Management

  • Launch Readiness & Deployment

  • Brand Standards & Governance

  • Performance Optimization & KPI Management

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Additional Assets

Graphic Treatments

Graphic Treatments

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